Solighetto, April 8, 2025 — The Conegliano Valdobbiadene Prosecco Superiore DOCG once again takes center stage on the red carpet of the Venice Biennale. During an event held today at the Vinitaly wine fair, the Consortium for the Protection of the Conegliano Valdobbiadene DOCG unveiled a series of initiatives for the upcoming 82nd Venice International Film Festival.
The event was hosted by Il Gusto magazine director Eleonora Cozzella and featured several distinguished guests, including Luca Zaia, President of the Veneto Region; Giorgio Pasotti, actor and brand ambassador for Conegliano Valdobbiadene Prosecco DOCG; and Franco Adami, President of the Consortium.
The highlight of the event was the unveiling of a new limited-edition wine label, which will be used for the official wine of the Consortium during the 2025 film festival. The label, titled “La Compagnia delle Stelle” (“The Company of Stars”), pays tribute—both visually and symbolically—to the art of cinema and the Venetian lagoon: gondoliers, film cameras, and movie stars are intertwined, creating a shared visual memory. The Consortium’s logo has also been reimagined as a golden star that shines within this design.
“We believe this label perfectly captures the tone and atmosphere of the festival,” said President Franco Adami. “To highlight the role of Conegliano Valdobbiadene Prosecco DOCG, we rendered it in gold—like a true star on the red carpet.”
Festival Artistic Director Alberto Barbera also expressed his appreciation: “We are grateful for the Consortium’s continued support. Two years of collaboration prove how significant Conegliano Valdobbiadene is in telling the story of our regional culture and symbolism.”
This year, Conegliano Valdobbiadene will once again feature prominently at all major events during the festival—from the opening gala to the awards ceremony, as well as at iconic venues like the Palazzo del Cinema, the Biennale Terrace, and the Casinò Palace. Renowned chef Tino Vettorello will oversee all these locations.
This journey of wine and cinema will also be captured and shared by a group of invited content creators, who will use voice, imagery, and creativity to interpret the live experience of Venice. Participants include lo-fi filmmaker Fabio Persico, digital media communicator Alessio De Santa, local representative from Veneto Carlotta Berti, and live sketch artist Mery Saporito, who will illustrate the unique atmosphere of the festival.
Italian actor and former martial artist Giorgio Pasotti and Consortium President Franco Adami also shared their thoughts at the event.
Giorgio Pasotti:
“I’m not used to participating in these kinds of promotional photo events, as my main job is making films. But this has been a brand-new experience for me: I’m promoting a wine that represents Italian excellence and is exported to over 180 countries around the world. It’s extraordinary and goes beyond everyday life.
Playing the role of ‘Charon,’ the ferryman, in this journey has been a unique experience—but also an exciting one.
This is my third year working with them and my second time at the Venice Film Festival. I truly hope this journey continues.”
Consortium President Franco Adami:
“I see it this way: behind every film are many artists we see on screen, but also many people we don’t—whose names scroll by in the end credits. Behind those names lies an enormous amount of work and professionalism.
It’s much like the world of wine. There’s a ‘behind-the-scenes’ made of people, hands, and passion: farmers, winemakers, salespeople, tourism professionals.
All this busy, collective energy is ultimately distilled into a single bottle of wine. What we see might just be a finished product—a sparkling wine—but behind it is an entire ‘film production,’ set in the stunning landscape of Conegliano and Valdobbiadene.”
To conclude the event, chef Tino Vettorello, who has been the festival’s official chef for 15 consecutive years, unveiled a new dish specially created for the occasion: L’Ostrica in bolla (“The Sparkling Oyster”)—a dish with Conegliano Valdobbiadene at its heart, which will be featured on the official menu at the Biennale Terrace restaurant during the festival.
