The Consorzio Tutela Lambrusco (Lambrusco Protection Consortium) has 70 member wineries, all located in the provinces of Modena and Reggio Emilia. It protects six different denominations: Lambrusco di Sorbara DOC, Lambrusco Grasparossa di Castelvetro DOC, Lambrusco Salamino di Santa Croce DOC, Modena DOC, Reggiano DOC and Colli di Scandiano e di Canossa DOC. All six denominations have over 50 years of age, so they are strongly rooted in the territory whose conviviality, liveliness, enthusiasm and sparkling creative energy they recount. In January 2021, the previous existing protection consortiums merged into the single Consorzio Tutela Lambrusco, whose president today is Claudio Biondi, supported by vice president Davide Frascari and director Giacomo Savorini. Overall, about 50 million bottles of Lambrusco DOC are produced each year, plus more than 115 million bottles of IGT.
– Lambrusco, what challenges for the coming future?
-Lambrusco is a wine that brings together, under one hat, many different souls and nuances. These are immediately visible in the goblet, thanks to the different shades of color ranging from light pink to intense purple depending on the denomination, production methodology, and grape varieties. For the wine spread in more countries in the world, more than 90 in all, the challenge is to succeed in communicating an identity that has among its strength plurality, teaching operators, but above all enthusiasts, the great versatility of Lambrusco wines. A versatility that makes them ideal companions to an endless series of dishes of not only local, but also international cuisine. These years, as part of a series of promotional initiatives organized in collaboration with Gambero Rosso, among other things, the vocation of these wines to accompany Chinese and Japanese cuisine dishes with excellent results has emerged strongly.
–Lambrusco in foreign markets
-Lambrusco in wine market is more than 90 countries worldwide. Of the total number of bottles between DOC and IGT, about 60% take the export route. Among the main markets, it is worth mentioning the United States, Canada and Germany.
-Brand protection: How not to fall into the trap of counterfeit goods?
Look on the bottle, in addition to the reference to the name Lambrusco, also for the wording DOC (with the DOC indicated above) or possibly IGT. This is perhaps the simplest and most direct way for the consumer who wants to have a guarantee that the wine in front of him has followed certain control steps and comes from a specific geographical area.
– A Lambrusco, many identities… what is the common feature between them?
Speak about the common feature, of course should be the bubbles, which represent the liveliness, cheerfulness, energy and conviviality that our Lambrusco wines embody in all their versions and interpretations. Lambrusco is a pleasant wine, which makes immediacy its strong point.
