As you can also see Riccardo from this stand, for the first time so big that it also brings together all your brands.
Yes, there was the need to create something a little wider to accommodate both the number of customers that fortunately has grown over the years and also the various new activities we have done, in the meantime from the last Vinitaly to today, like the one with maestro Peppe Vessicchio.
Many new products, many more references, all of this requires space and clearly we had to invest in something bigger.
Here, in fact, are many of the group’s novelties, including the new “With Love” line by Torri Cantine which is one of the brands of the Rosarubra group.
Yes, ‘With Love’ is a line made in collaboration with an Abruzzese artist, and it is a whole new line of easy wines with an easy drinking concept, which certainly can also find a response on foreign markets as well as national ones
And let’s call it the ease of ‘With Love’ to the complexity of another new project by Rosarubra which is Vigne Lomanegra.
Vigne Lomanegra is a high-end project from Rosarubra. It is a selection of crus of vines from the Tenuta a Pietranico.
We made a choice on the vines within the various crus, which could represent a completely natural line without any kind of modification, to create an emotion when we choose to drink a vine that is montepulciano, pecorino, there there are 9 in this line.
It is all very beautiful, selected yeasts in seal and replicated, hand-pressed unfiltered. It is truly exciting as all the customers who came here to try it have shown us.
Last note, Riccardo, and I quote precisely the word known for the collaboration you have with Giuseppe Vessicchio the teacher, the conductor on the new Musikè line.
Yes yes with Peppe this collaboration began a couple of years ago under the wine aspect.
We have created wine lines that have already had great success in these two years through a distribution network, especially Conad, a line of wines aimed at financing projects for young artists.
This is continuing, it has had a great success both as direct sales through our Stores, our Stores and online, and through the Conad network.
We have presented two other wines for Vinitaly which are Punto Alfalir and Riccardo Primo which are the continuation of this very, very beautiful and interesting collaboration in all respects, obviously, not only the technical-oenological one.
