The weekly review of news on Italian wine for the Chinese market!
“The world leadership of Italy in the production of organic wine confirms that the way forward is that of quality agriculture, appreciated by an increasing number of consumers”. This was stated in a note by Andrea Michele Tiso, Confeuro national president. According to the latest report by the Organization internationale de la vigne et du vin (Oiv), our country records the highest incidence of organic vineyards worldwide, with 15% of the national total, followed by France (14%) and Austria. (14%). Overall, in 2019 the world certified area of organic wine is estimated at 454 thousand hectares, equal to 6.2% of the total area under vines.
The Organizations of the wine sector were convened by the Minister of Agriculture Stefano Patuanelli today 5 October at 12 for a discussion on the priorities and urgent issues of the sector, including the question of Croatian Prošek, on which Mipaaf has already activated a specific technical table. The presidents of Assoenologi, Cia, Confagricoltura, Copagri, Federdoc, Federvini, Unione Italiana Vini and the coordinator of the Alleanza wine group will be connected by videoconference to the meeting. of the Italian Cooperatives.
Alarm of price increases for the world of wine: this was denounced by a survey published in the next issue, to be released on 11 October, of “Il Corriere Vinicolo”, the weekly of the Italian Wines Union (Uiv). Prices are added to the swirling rise in energy costs (+ 138% on 2020), with the barrel worth 30% last year, and to the persistent container crisis, which leads to increasing increases in costs and delivery times. of the raw materials used by the vine-wine industry. With wooden products that pay very high tensions (+ 53%), followed by those in metal, (+ 44%,) but also paper (+ 60%) and glass (+ 20%). A delicate period for the sector despite the growth in exports (+ 15.6%) in the first half of the year.
Let’s move now to the Marche, where a conference promoted by the Chamber of Commerce called “Il Bianchello sul Nerone” was held. Despite the climatic and health emergency, exports in the second half of the year essentially held: 26.4 million euro, slightly lower than that recorded 12 months ago; the main markets are the United States, Germany and Sweden. Meanwhile, there is a surge in online sales.
We close with the combination of wine and technology. The U-label, the electronic label project by Ceev and SpiritsEurope, was presented in Brussels in the presence of the EU Commissioner for Agriculture, Janusz Wojciechowski. In particular, the new platform provides for the release of a QR Code for each registered product. By framing the QR Code on the label with their smartphone, the consumer will be able to access the organoleptic and nutritional information of the product as well as the indications of origin. The U-label i is developed in 24 languages and actually anticipates the entry into force of the E-label for wine, the electronic label, by two years.
