The weekly review of news on Italian wine for the Chinese market!
Let’s start with reassuring data for the sector: consumption grew by 90% compared to the previous month thanks to the reopening of bars and restaurants, with peaks of + 221% for the restaurant segment and + 375% for aperitifs. This was revealed by the calculations of the Federation of Public Shops (based on Tradelab), published as part of a webinar organized by FIPE / Confcommercio together with Vinitaly. However, the road is still long, as the deputy dg Fipe, Luciano Sbraga says, who claims that the complete recovery will only take place in 2023.
Asolo Prosecco recorded a + 25% production in the first half of 2021, exceeding the 9% increase of the previous six months. The rise is even 36% compared to the first half of 2019. “The strategic vision we have implemented – says the president of the Consortium Ugo Zamperoni – has allowed us to strengthen our positioning.” Meanwhile, the Prosecco DOC Consortium has ruled on Croatia’s attempt to register the “Prosek” designation of origin. President Stefano Zanette asks for a step back from Croatia, adding: “I have no doubt that the issue will be resolved in our favor”.
Last week we announced that Italy will be the first European country to have an industry standard for sustainability. Well, sustainable wines will also be able to carry a logo on the label. “The main road has been taken – said the general secretary of Unione Italiana wines (Uiv) Paolo Castelletti on the eve of the general assembly of the association, all focused on sustainability issues – now we expect that the Minister of Agricultural Policies Patuanelli can sign soon the decree relating to the disciplinary. The goal is to produce the first certified wines as early as the next harvest “.
Made in Italy Fund, the private equity fund promoted and managed by Quadrivio & Pambianco, has acquired the majority of Xtrawine, a premium platform specialized in the sale and distribution of wines in the online channel, founded in 2009 in Forlì, which today distributes over 8,000 wine labels, Italian and international. The current management will continue to manage the company which, in 2020, registered a growth of 100% with a turnover of 10.8 million euros, of which more than half generated abroad, particularly in Hong Kong, United Kingdom. , Germany and France.
We close with wine tourism which confirms its favorite destination: the magnificent Tuscany. In fact, Tuscany remains the first enotourist destination in Italy (for both Italian and foreign tourists), followed by Piedmont and Sicily. The preference of winelovers emerges with the XVII edition of the Report on Wine Tourism in Italy presented with a webinar by the Città del Vino association.
That’s all for today, thank you for being with us and see you next time!
